A look into poster ads demonstrating the unique lighter skins for Bic lighters. This helped our team practice print ads for various locations.
As more lighter companies are taking Zippo's approach on customizability, the designed lighters began emerging. How can a lighter manufacturer like Bic stand out from the rest?
Don't sell the lighter. Sell self expression.
x3 Poster ads
Here our target was to show sports fans that they can get a lighter that represents their favorite team.
In this poster ad we wanted to show everyone that no matter what you're into, there is definitely a lighter skin for you.
Lighters aren't just for utility, her we show that the right lighter skin can help you represent your favorite hobby.
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