Deep Structure Rebrand

Learn how we worked with Deep Structure to revamp their digital brand, focusing on building credibility and asserting their position in the med tech industry.

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The Problem

Deep Structure, a B2B tech company, was preparing for the launch of their app MVP and recognized the need to overhaul their brand to effectively communicate their expertise and stand out in a competitive market.

The Results

For our client Deep Structure, we provided comprehensive branding services including web design, business card design, logo creation, and marketing video production, all with a deep understanding of the client's target market as a B2B business. Our team carefully considered the needs of the target audience, resulting in a cohesive and effective brand image that effectively showcases Deep Structure's expertise and leadership in their field.

Full Scope of Deliverables

70+ page Web Design & Development, Business Card Design, Logo Creation, Explainer Video.

Explainer Video

In order to explain what Eunice and the Deep Structure app are capable of we needed to simplify the solution. The result was a 1:20 animated explainer video that introduces Eunice's power to potential prospects. The goal was to keep the video on brand to all its marketing material while keeping it engaging and cutting edge.

Client Portfolio piece one

Brand Style Guide

The heart and soul of every great brand. We helped Deep structure create a full comprehensive look into their brand. Everything from their history to what color combinations to use on social media are in this guide. This helped us keep everything in the project on brand and looking cohesive. This ensures that no matter who works on the Deep Structure brand, it's always going to have a level of sophistication and standards.

Website Design & Development

The Deep Structure website is intended for surgeons to find out how Deep Structure and Eunice can fit into their practice. By integrating the video on to their homepage and all the fundamentals of a modern website, we can assure quality leads and more organic traffic.

Client Portfolio piece two
Client Portfolio piece three

Business Card Design

The design of the business card effectively reflects the company's commitment to technology and forward-thinking approach, making a strong first impression on potential clients and partners. The QR code serves as a practical and convenient way to track engagement and gather valuable insights, providing Deep Structure with valuable data to inform future branding and marketing efforts.

Brand Consistency Across All Sales Materials

To ensure a consistent and effective brand image across all sales materials, we designed a suite of materials for Deep Structure including an investor pitch deck, sell sheets, and patient information hospital flyers. All materials were created with the same modern and innovative approach, incorporating the company's latest branding elements, such as their updated logo, QR code, and design style. This consistency in messaging and visual design supports Deep Structure's efforts to build trust and credibility with their target audience, providing a seamless and professional experience for potential investors, clients, and patients.

Client Portfolio piece four
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DO you really need A branding Agency?

What is the difference between a marketing and branding agency?

A branding agency focuses more on the long term value of a corporation rather than its short term wins.
Branding agencies will:
1. Focus on increasing the value of your customer experience through carefully designed aesthetics, materials, imagery, & messaging.
2. Focus on decreasing churn rate & failed onboarding attempts.
3. Focus on increasing profit margin through higher more affluent customers.
Marketing agencies will:
1. Focus on getting generic fast leads across multiple channels.
2. Focusing more on the quantity of posts and capturing the masses attention.
3. Focus on generating and publishing fast and scheduled posts.

Who needs a branding agency?

A branding agency can be valuable to any individual or organization looking to establish, enhance, or evolve its brand. This can include startups, small businesses, established companies, non-profit organizations, personal brands, and more. If you want to create a strong brand identity, increase brand awareness, and stand out from the competition, Evolv can provide the expertise and resources needed to achieve those goals.

Reasons to hire us as your branding agency.

1. You don't want to worry about micro managing a designer, let alone a design department.
2. You find branding fascinating and want us to teach you and build your skills along the way.
3. You dislike lots of short meetings and prefer longer ones, 2-3 times a month.
4. You like clear cut project rates.
5. You're skeptical about traditional marketing because you've been burned in the past.

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1. Fill out our contact form.
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3. Discuss your business history, goals, challenges, and vision.
4. Sign contract.
5. First meeting and start of project.

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We work with executives, business developers, owners, and start-ups that usually already have a solid business model and now need the tools and assets to expand their market to clients who are willing to pay a premium for a certain standard they've come to love. Our Brand Appreciation Bundle takes 3 months to complete.

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