The company aimed to introduce the Rota to the American market and gauge its initial reception by customers.
The Rota was a new product and faced the challenge of capturing its target audience's attention. The success of the product hinged on having a great marketing campaign that effectively communicated the feature's and values.
To ensure a successful launch, Voda LLC put in place a comprehensive marketing strategy that would communicate the product's unique features and benefits to its target audience. Then they hired us to create high-quality promotional materials and advertising creative.
Campaign tactics, Advertising Creative, Explainer Video, Instruction Manual Design.
A 30-second video ad was created to showcase the Rota in action and demonstrate its features. The ad featured close-ups of the product and showed a musician dancing with it, highlighting the excitement and energy of a performance and communicating the unique features of the Rota to its target audience.
The Rota ad was designed to target young musicians in high school and college bands. The creative focused on highlighting the product's unique features and how it can revolutionize the music experience for young musicians, making it the perfect tool for both rehearsals and performances.
The Rota ad emphasized the fun and exciting aspect of a performance, showcasing how the product can elevate the overall experience. The creative clearly communicated that while the Rota doesn't make you a better trumpet player, it definitely makes you look awesome while playing. The ad aimed to highlight the product's unique style and appeal to young musicians looking to stand out during their performances.
The Rota ad was shot on location at a football stadium to create a familiar and relatable environment for the target audience. The choice to shoot at a football stadium instead of a studio emphasized the product's versatility and appeal to young musicians who frequently perform in outdoor and on-field settings.
Product shots were taken for the Rota website to showcase the product and its features. The focus was to visually communicate the product's capabilities and appeal to customers, making it easy for them to understand what it does.
Owner | CEO
I have nothing but high praises to say about Erick and his team at Evolv. From start to finish they were professional, well-organized, and focused. My company's brand was completely elevated. As a CEO I care about results and after working with Evolv the results were immediate; increased traffic, increased conversion, and most importantly an increase in our ROI. I am already looking forward to working with the team on future projects/campaigns.
Get your free brand analysis! Enter your name, email, and website URL, and we'll provide tailored feedback for your company. We'll review your social media and everything linked from your site to give you insightful suggestions for improvement.
Learn how we worked with A Product Building Solutions to give their website a fresh look, ready to take on bigger leads and clients in this modern market.
Next Project
A branding agency focuses more on the long term value of a corporation rather than its short term wins.
Branding agencies will:
1. Focus on increasing the value of your customer experience through carefully designed aesthetics, materials, imagery, & messaging.
2. Focus on decreasing churn rate & failed onboarding attempts.
3. Focus on increasing profit margin through higher more affluent customers.
Marketing agencies will:
1. Focus on getting generic fast leads across multiple channels.
2. Focusing more on the quantity of posts and capturing the masses attention.
3. Focus on generating and publishing fast and scheduled posts.
A branding agency can be valuable to any individual or organization looking to establish, enhance, or evolve its brand. This can include startups, small businesses, established companies, non-profit organizations, personal brands, and more. If you want to create a strong brand identity, increase brand awareness, and stand out from the competition, Evolv can provide the expertise and resources needed to achieve those goals.
1. You don't want to worry about micro managing a designer, let alone a design department.
2. You find branding fascinating and want us to teach you and build your skills along the way.
3. You dislike lots of short meetings and prefer longer ones, 2-3 times a month.
4. You like clear cut project rates.
5. You're skeptical about traditional marketing because you've been burned in the past.
1. Fill out our contact form.
2. Receive an email to schedule a phone call.
3. Discuss your business history, goals, challenges, and vision.
4. Sign contract.
5. First meeting and start of project.
We work with executives, business developers, owners, and start-ups that usually already have a solid business model and now need the tools and assets to expand their market to clients who are willing to pay a premium for a certain standard they've come to love. Our Brand Appreciation Bundle takes 3 months to complete.
Payments can be broken up in many ways. Here's the most typical we see.
50% Due on project start date.
25% Due at meeting the 75% progress point of the project.
25% Due upon receiving the final delivery.
We accept wire transfer, checks, or Paypal.